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Digital Marketing Specialist I/II

Date: Jun 7, 2022

Location: Richardson, TX, US, 75082

Company: Fujitsu Network Communications, Inc.

Fujitsu at a Glance

Fujitsu is a leading information and communication technology (ICT) company, headquartered in Japan, offering a full range of technology products, solutions, and services. Approximately 132,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers.

We are a corporate culture that places great value on the pursuit of new possibilities previously unimagined and brings them to fruition has been the foundation of the Fujitsu’s success since its inception.  In an increasingly competitive world, in which the pace of change continues to accelerate, Fujitsu must strive for continuous innovation. Each and every employee will rise to the challenge of creating new value amid changes in the management environment, technology, society and the marketplace. With a spirit of challenge, we are committed to the continuous creation of new value.  Fujitsu wants innovators like you!
Req ID:14356
 

 

Position Overview:

We are looking for a Digital Marketing Specialist who will turn data into decision making for Fujitsu Marketing in the ever-changing digital space. This person will own the marketing analytics and dashbaords and will work closely with Program and Account marketers to utilize analytics in developing campaign plans. The Digital Marketing Specialist will promote Fujitsu’s brand, products, and services by managing events, supporting lead scoring, as well as contributing to digital tactics and ABM.   

 

The Digital Marketing Specialist will be given a unique opportunity to create change, push innovative boundaries, and test new and emerging digital tools. With time and dedication to this position, there are endless opportunities for growth and upward mobility within the company. This position works for Fujitsu Network Communications, Inc. and will be located at the Richardson, TX campus.

 

Responsibilities:

  • Understand all tools in the martech stack and the data each outputs. Maintain KPI Dashboards in Tableau, and develop new functionality as needed.  Report results and present regularly
  • Collaborate closely with marketers, technical team, sales, and leadership to support successful campaign planning, execution, and reporting. Use KPI results to recommend optimal campaign tactics to increase MQLs and improve budget efficiency.
  • Identify process gaps and develop new practices to support optimal customer value, data management, and team results
  • Support ABM Program’s digital marketing needs and stay current with emerging ABM tools
  • Execute digital marketing tactics, including email drip campaigns & webinars

Qualifications:

  • Bachelor’s or Master’s degree in Marketing, Business, Engineering or related field. Focus in Digital Marketing or Analytics a plus
  • 0-2 years’ experience
  • Comfortable navigating strategic, creative, and analytical responsibilities
  • Strong understanding of marketing KPI’s; experience with analytics and reporting
  • Entrepreneurial, self-starter, deadline-driven, and agile
  • Ability to prioritize assignments and manage timelines concurrently to complete tasks

 

At Fujitsu, one of our corporate principles is "We respect human rights." This principle underpins our corporate and individual activities and guides the actions of every Fujitsu Group member. We embrace diversity and equal opportunity. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.  By empowering people, we can unleash our collective strengths to create a better experience for our employees, our customers, and our partners.

California Privacy Act: https://www.fujitsu.com/us/Images/CALIFORNIA-CONSUMER-PRIVACY-ACT-NOTICE.pdf


Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

Job Segment: Engineer, Engineering